Marketing

"PART I: MARKETING : CONCEPTS, ISSUES & ENVIRONMENT
Chapter 1 : Marketing: Basic Concepts
Chapter 2 : Marketing : Basic Issues
Chapter 3 : The Marketing Environment

PART II : STUDYING & ANALYZING BUYER BEHAVIOR
Chapter 4 : Studying and Analyzing Consumer Behavior
Chapter 5 : Studying and Analyzing Organizations' Buying Behavior

PART III : MARKETING RESEARCH & MARKET SEGMENTATION
Chapter 6 : Marketing Research
hapter 7 : Market Segmentation

PART IV : THE MARKETING MIX
Chapter 8 : The Product : Basic Concepts
Chapter 9 : Product : Development and Management
Chapter 10 : Product : Service, Organization and Idea
Chapter 11 : Price
Chapter 12 : Promotion : An Overview
Chapter 13 : Promotion : Advertising and Personal Selling
Chapter 14 : Place (Distribution)

PART V : MARKETING MANAGEMENT
Chapter 15 : Marketing Planning
Chapter 16 : Organizing Marketing
Chapter 17 : Controlling Marketing Activities

PART VI : ADDITIONAL TOPICS
Chapter 18 : International Marketing
Chapter 19 : Contemporary Trends in Marketing